Interactive marketing on the raise in 2010

Forrester has again confirmed their previous predictions that companies across most industries will move more of their budget to interactive marketing so much that agencies not focusing on interactive solutions are predicted to soon be extinct. Some of the key factors driving this development I think can be found in a lot of the blog post. First companies are getting better at measuring the effect of their interactive marketing and at the same time interactive marketing is by nature easy to measure. Second the success of interactive marketing has reach a critical level with a broad range of success cases which clearly documents the effectiveness of interactive marketing.

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Entry Filed under: Measurement