How to messure engangement

In this post I will give examples of to the most basic level of engagement by presenting a list of the metrics you can use to measure engagement. This list is not exhaustive and the list does not apply to all websites as but I found the list very inspirational. The metrics relevant to your site can be tracked by popular web statistics but a lot of them will either have to be tracked with custom solutions. The goal will then be to see over time if any of the metrics correlate with company revenue or more specific revenue targets depending on the complexity of the company. A list of social interaction metrics / KPIs

1. Alerts (register and response rates / by channel / CTR / post click activity)
2. Bookmarks (onsite, offsite)
3. Comments
4. Downloads
5. Email subscriptions
6. Fans (become a fan of something / someone)
7. Favorites (add an item to favorites)
8. Feedback (via the site)
9. Followers (follow something / someone)
10. Forward to a friend
11. Groups (create / join / total number of groups / group activity)
12. Install widget (on a blog page, Facebook, etc)
13. Invite / Refer (a friend)
14. Key page activity (post-activity)
15. Love / Like this (a simpler form of rating something)
16. Messaging (onsite)
17. Personalization (pages, display, theme)
18. Posts
19. Profile (e.g. update avatar, bio, links, email, customization, etc)
20. Print page
21. Ratings
22. Registered users (new / total / active / dormant / churn)
23. Report spam / abuse
24. Reviews
25. Settings
26. Social media sharing / participation (activity on key social media sites, e.g. Facebook, Twitter, Digg, etc)
27. Tagging (user-generated metadata)
28. Testimonials
29. Time spent on key pages
30. Time spent on site (by source / by entry page)
31. Total contributors (and % active contributors)
32. Uploads (add an item, e.g. articles, links, images, videos)
33. Views (videos, ads, rich images)
34. Widgets (number of new widgets users / embedded widgets)
35. Wish lists (save an item to wish list)
(source: econsultancy)

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Entry Filed under: Engagement